The Concept of Internet Marketing
Marketing your product or service through the internet is the process of utilizing the far reach of a digital marketing technique that can reach many more people more quickly, than the traditional print ads or radio and television advertisements.
The cost of marketing on the internet can be way lower than more traditional marketing methods. The key to marketing through the internet is that a specific demographic can be targeted in a much more refined way at a very low cost.
It is possible to speak directly to the demographic that buys your product or your service, and make a compelling ad that will reach out to thousands in an instant. The cost to do this can be relatively small, as you can use email, SEO (search engine optimization), social media such as Facebook, Twitter and Instagram, and free directories.
For example if your business is in Austin, Texas, you can gear your ad to all Willie Nelson Music Lovers, and you’ll hit a chord right away because Willie is from that area. You may have some Willie Nelson history or something of that nature that people in the Austin area would be interested in knowing about.
You determine if you really have a market in that venue, or in any other by going to a search tool, such as the Google Keyword Search Tool. It will tell you how many people a month are searching for your key words and you can take it from there.
Once you discover that you do, indeed have a market because enough people are looking for what you have to offer, you build a website around that feature and you are off to the races.
Social media such as Facebook is a tremendous tool for finding individuals who might feel that your product or service might apply to them. You can even use Facebook’s pay per click ad tool to take your Facebook posts only to people who would be good prospects for you, base on the criteria that you set.
You can initiate a good internet marketing campaign by being smart about it and by knowing what you are looking for in the way of customers. If your target market is housewives, you will want to make that known and then aggressively market to them on the internet.
It will only be a matter of time until you will have a steady flow of new customers coming through your door because you will have attracted them with your internet marketing abilities.