The Importance of Off Page SEO in Your Online Marketing Strategies

What is Off Page SEO ?

Off Page SEO refers to the side of your SEO strategies that will optimize the page rankings of your site as they appear presented by the search engines. Off Page SEO is often associated with the organization and acquisition of external links. Although this is an important part of Off Page SEO it is not everything.

While On Page SEO addresses the aspects of the sites organization, visibility relevance and a host of other aspects of your website, Off Page SEO has to do with the promotional campaigns posted across the internet on many different platforms.

Three essential aspects of Off Page SEO are the following

  • Social Marketing
  • Link Building
  • Social Bookmarking

These aspects are intrinsically important to a successful Off Page SEO, and a savvy merchant will research them well before launching any such campaign.

The Importance of Off Page SEO

Search engines are constantly trying to provide their users with the most relevant results to their search queries. To verify the relevance of an account, the search engine will measure the relevance of the account against the success it has with traffic directed to said web site.

Off Page SEO is important to building this “image” of relevance in the judgment of the search engines. A site that is functioning well and making its users happy is bound to have many external sites directing traffic to its option.

The more -+1’s, likes, shares, tweets, pokes or whichever social media action represents a high approval rate is a good sign that a site is relevant. It will be shared frequently by people looking for this site.

The Benefits of Off Page SEO to Advertisers

  • The first and most important that formidable Off Page SEO will afford the advertiser is an increase in page rankings which will translate into more traffic. This is because the more the search engines see your presence on the social media scene and other pages, the more relevant they consider you option.
  • With higher rankings comes the prestige of higher page ranks granted by the Google the most prominent search engine. PageRank is a number from one to ten that indicates your pages current importance. It is only one of the over 250 factors that affect search result placement, but it is significant.
  • The last but not the least benefit is the increased exposure that comes from being in a higher status. More targeted traffic to your site, higher quality traffic results in higher conversion rates and the list goes on. Done right this is an essential tool for online marketing.